Riff is one person. I’m Alex — a developer in Cape Town who spent two years learning to build the slow way, then engineered a workflow where AI does the typing and I do everything else: the design decisions, the architecture, the copy, the taste. Every line still gets read before it ships.
Everything here is logged as it was built. Some of it is client work. Some of it is fictional businesses, made to test the workflow across verticals — those are labeled as showcases, not passed off as clients.
Browse the archives and judge the work for yourself.
